Research & Data Collection
Focus groups, surveys and interviews with women directors and industry stakeholders provide critical insight into the barriers and opportunities within the film industry.
Heels On Reels
Empowering women directors in the film industry
A national initiative to amplify the voices of women directors — challenging the barriers and stereotypes that limit who gets to tell the story.
The WAGE Project
A transformative initiative for women and gender equity.
The WAGE (Women and Gender Equity) Project is designed to challenge the barriers and stereotypes that limit opportunities for women directors.
Through advocacy, research and targeted outreach, we aim to create systemic change that fosters inclusivity and equity in the film industry — an industry where women directors are empowered to lead with creativity and equality, reshaping narratives and breaking barriers for generations to come.
Stakeholder launch · Verity, Toronto
100
Women filmmakers surveyed
100
Directors sought for consultations
4
Pillars of work
National
Reach across Canada
What We Do
Four ways we move the industry.
Evidence first, then the advocacy, the rooms and the tools that turn findings into practice.
Advocacy & Awareness
We amplify the voices of women directors through public service announcements, video campaigns and outreach that challenge industry norms and promote gender equity.
Workshops & Engagement
Interactive workshops and consultations empower stakeholders — including industry leaders and policymakers — to take actionable steps toward systemic change.
Resource Development
We create accessible toolkits, digital platforms and advocacy materials that support ongoing efforts to champion women directors.
To understand the barriers women directors face, and identify practical solutions for industry transformation.
The goal · Research at a glance
The Call
Are you a woman director in the film industry?
Heels On Reels is looking for 100 women directors to join our consultations and share their experiences.
Why participate?
- Share your insights on challenges and opportunities.
- Help shape advocacy strategies for systemic change.
- Be part of a movement to promote equity and inclusion.
What’s involved?
- Participate in focus groups and interviews.
- Collaborate on solutions to remove barriers.
- Help create resources to support women directors.
Gallery
Moments from the launch.
The Heels On Reels stakeholder launch at Verity, Toronto — advocacy, workshops and the women directors we work alongside.
Get Involved
Be part of the change.
Support the WAGE Project in the way that fits you best.
As an Ally
Partner with us to advocate for gender equity in the film industry.
As a Donor
Your support helps sustain this critical work and expand our reach.
As a Participant
Attend our workshops, share your story and contribute to the conversation.